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Build-A-Bear

Build-A-Bear's Alien Cow Sells Out Nationwide in April Fools Drop That Had TikTok Talking

Build-A-Bear US launched a limited-edition Alien Cow plush on April 1 — a $30 collector drop engineered for TikTok virality that sold out fast in stores nationwide.

Build-A-Bear

Build-A-Bear Launches Promise Pets Collection to Teach Kids Responsibility Through Plush Play

Build-A-Bear's new Promise Pets collection uses interactive caretaking play to teach children responsibility. Here's what parents, collectors, and retailers need to know.