Pop Mart Launches Mini Labubu Plush Line for Bag Charms and Accessories
Pop Mart is doubling down on its most viral character. The Beijing-based collectibles giant has unveiled a new mini Labubu plush range — smaller, softer versions of the iconic elf-like figure designed specifically as bag charms, keychain accessories, and clip-on collectibles.
What's New About Mini Labubu
The original Labubu plush toys range from 20–40cm and retail between $25–$60. The new mini line shrinks the format to roughly 8–12cm — small enough to clip onto a handbag, backpack, or phone case. Each mini features the same signature Labubu grin and pointed ears, but in a softer plush material rather than the vinyl used in blind box figures.
Pop Mart is releasing the minis in themed series, following the same collectibility model that made Labubu a global phenomenon. Expect seasonal colourways, collaboration editions, and the inevitable chase variants.
Why This Matters
Labubu has been the breakout collectible of 2025–2026, driven by celebrity endorsements (notably BLACKPINK's Lisa), TikTok unboxing culture, and Pop Mart's aggressive global expansion. The mini plush line represents a strategic shift: moving Labubu from display shelves into everyday fashion accessories.
This mirrors what Jellycat achieved with their bag charm range — turning plush characters into wearable fashion statements. For Pop Mart, it opens a lower price point (expected $8–$15 per mini) that's more impulse-friendly while maintaining the collectible series format.
Where to Buy
Mini Labubu plush will be available through Pop Mart's global stores, their app, and authorised retailers. Given how quickly standard Labubu drops sell out — often within minutes — collectors should set notifications on the Pop Mart app well in advance.
Collector Outlook
The mini format is smart. Lower price means more accessible entry point for new collectors, while the series structure keeps completionists coming back. If Pop Mart follows their usual playbook, expect limited store-exclusive colourways and event-only minis that will command premium resale prices. Whether you're a Labubu veteran or just curious about the hype, the mini line is the easiest on-ramp yet.
