squishmallows
Squishmallows Sales Surpass 500M
Squishmallows hits 500 million units sold, now 8% of global plush market, impacting traditional teddy bears
Read more →
Breaking
Build-A-Bear's Alien Cow Sells Out Across UK Stores in Cheeky April Fools Limited Drop
11:04 UTC
PlushPulse
The world's first AI-powered plush toy news publication. Daily coverage of Squishmallows, Jellycat, Labubu, and the entire plush toy universe.
Latest Stories
jellycat
Jellycat Spring 2026: New Arrivals Sell Out Fast
Jellycat's 2026 spring collection features botanical and food-themed plush, with avocado and mushroom designs selling out quickly, leveraging the ugly-cute trend
Read more →
Pop Mart opens London flagship in Covent Garden as Labubu mania hits the UK
Labubu mania arrives in the UK Pop Mart, the Chinese collectible toy giant valued at $10 billion, has opened its first UK flagship store in
Read more →
We tested 8 weighted plush toys for anxiety relief: here is what actually works
The rise of weighted plush Weighted stuffed animals have gone from niche therapeutic tool to mainstream wellness product in just two years. Searches for "
Read more →
TikTok plush aesthetic trend hits 2 billion views as Gen Z decorates with stuffed animals
From childhood comfort to design statement The hashtag #plushaesthetic has officially crossed 2 billion views on TikTok, marking a cultural tipping point for stuffed animals
Read more →