CookieRun Pop-Up Shop Coming to NYC with Exclusive Plush Drops
If you're a CookieRun fan in the US, your moment has arrived. Devsisters is opening the franchise's first American retail pop-up in New York City — and exclusive plush drops are the headline attraction.
What's Dropping
The pop-up will feature CookieRun plush characters you can't buy online, limited-edition collectible figures, branded apparel, and Instagram-worthy interactive zones. Expect character plush in the $15-$40 range based on sizing.
Why This Is a Big Deal
CookieRun has over 200 million downloads and a passionate fandom that's been begging for US merch. Until now, getting CookieRun plush meant importing from Korea or Japan. This pop-up is Devsisters testing the waters for permanent US retail — and if it sells out (which it likely will), expect Target or Hot Topic partnerships to follow.
The Bigger Picture
Gaming IP plush is having a moment. Genshin Impact, Honkai Star Rail, and MapleStory have all launched successful plush lines. CookieRun's kawaii-meets-cookie aesthetic is perfectly positioned to capture both gamers and plush collectors. Mark your calendars and get to NYC early — pop-up exclusives don't last.
