Squishmallows Launches Toy Story 5 Collection Ahead of UK Cinema Release
With Toy Story 5 set to hit UK cinemas on June 19, 2026, Jazwares has launched a brand-new wave of Squishmallows featuring eight beloved Pixar characters. The collection marks one of the most anticipated licensed collaborations in the plush world this year, and it is already flying off shelves at major UK retailers such as John Lewis and Hamleys.
What's in the Collection?
The Toy Story Squishmallows lineup is split across two major retailers, each carrying exclusive characters:
- John Lewis & Jazwares.com — 12-inch versions of Forky, Little Green Alien, Zurg, and Rex. The 12-inch Rex, with his trademark tiny arms and anxious expression rendered in Squishmallows' signature marshmallow-soft polyester spandex, has already become a collector favourite. Prices sit at approximately £12.99 to £17.99 per character.
- Hamleys — 8-inch versions of Woody, Buzz Lightyear, Jessie, and Bullseye, all priced at £5.99. The Hamleys exclusives are expected to sell rapidly, given the retailer's reputation as the top destination for affordable Squishmallows in the UK.
Why This Drop Matters
Licensed Squishmallows have consistently been among the brand's best performers. The Disney Princess wave and the Star Wars collection both saw secondary market prices spike within days of release. The Toy Story tie-in carries additional weight because of the film franchise's cross-generational appeal — parents who grew up with the original 1995 film are now buying these plush toys for their own children, and for themselves.
Jazwares has timed the launch perfectly, giving collectors roughly six weeks of availability before the film's premiere drives a second wave of demand. Industry analysts expect a restock cycle, but the initial colourways and character selection are likely to remain the most sought-after versions.
Collector Strategy
For serious collectors, the Hamleys exclusives represent the best value, but availability is store-dependent and quantities are limited. Online pre-orders for the 12-inch line are still open at the time of writing. Squishmallows Day 2026 also recently introduced limited-edition characters including the 12-inch Galileo the Galaxy Bigfoot, so collectors should budget accordingly for what is shaping up to be a very busy spring season.
In order to get their hands on the exclusive Squishmallows, collectors are advised to act quickly and check the websites of John Lewis and Hamleys regularly for stock updates. With the Toy Story 5 premiere just around the corner, the demand for these adorable plush toys is expected to skyrocket, making them a must-have for any serious collector or fan of the franchise.