Pop Mart Drops Mini Labubu Plush Range — Bag Charms Meet Collectible Culture
Pop Mart has unveiled a mini version of its viral Labubu plush — sized down to 8–12cm and designed as bag charms, keychain accessories, and clip-on collectibles.
The Mini Format
Standard Labubu plush runs 20–40cm at £20–£50. The minis shrink the iconic elf into a pocket-sized plush at an expected £7–£12 — impulse-buy territory. Softer plush material replaces the vinyl of the blind box figures, and they'll ship in themed series with chase variants.
UK Availability
Pop Mart now operates stores in London (Regent Street opened last year to massive queues). The mini range will be available in-store, on the Pop Mart app, and through Selfridges' toy department. Given Labubu's track record of selling out within minutes, early notifications are essential.
Fashion Meets Plush
This follows Jellycat's successful bag charm range and the broader trend of plush-as-fashion-accessory that's been growing on UK high streets. Mini Labubu targets the same audience — adults who want character expression in everyday carry.
