CookieRun's First US Pop-Up Signals Gaming Plush Expansion
Korean mobile gaming sensation CookieRun is opening its first American retail pop-up in New York City. Devsisters is bringing the franchise's cookie characters to life with exclusive plush, figures, and lifestyle merchandise.
What's on Offer
Exclusive CookieRun plush characters, limited-edition figures, apparel, and interactive photo zones. Based on Asian pop-up precedents, expect character plush between 15-30cm priced at £12-£32.
Why UK Collectors Should Pay Attention
If the NYC pop-up succeeds, London and European pop-ups typically follow within 6-12 months — just as we saw with Pop Mart's expansion from Asia to Regent Street. CookieRun's 200 million global downloads include a substantial UK player base, making a London activation very plausible.
Gaming IP Plush Keeps Growing
From Genshin Impact to MapleStory, gaming characters are increasingly finding their way onto collectors' shelves. CookieRun's family-friendly designs make it a natural fit for the mainstream plush market.
