CookieRun Opens First US Retail Pop-Up in New York City
Korean gaming phenomenon CookieRun is making its first physical retail move in the United States. Devsisters, the studio behind the hit mobile franchise, is opening a pop-up shop in New York City — bringing the game's beloved cookie characters into the real world with exclusive plush, figures, and lifestyle merchandise.
What to Expect
The pop-up will feature exclusive CookieRun plush characters not available online, limited-edition collectible figures, apparel, accessories, and interactive photo zones. If previous Asian pop-ups are any indication, expect character-specific plush in the 15–30cm range with prices between $15 and $40.
Why Plush Collectors Should Care
CookieRun has over 200 million downloads globally and a massive fan art community. The franchise's character designs — round, expressive cookies with distinct personalities — translate perfectly to plush form. Korean gaming IP plush has been one of the fastest-growing collectible categories in Asia, and this pop-up signals Devsisters is ready to bring that energy stateside.
The Gaming-to-Plush Pipeline
This follows a broader trend of gaming IPs expanding into physical merchandise. Genshin Impact, Honkai, and MapleStory have all launched successful plush lines in recent years. CookieRun's family-friendly aesthetic gives it an edge in the mainstream retail space. Watch this space — if the NYC pop-up performs well, permanent US retail distribution is likely to follow.
